Ricardo Brito is a solopreneur coach and business strategist who helps experienced freelancers and professionals build sustainable solo businesses beyond time-based client work. He works primarily with people in design, tech, marketing, and creative roles who are navigating the transition from freelancing or employment into solopreneurship.
Before running his own practice, Ricardo held leadership roles in design and innovation at companies like Doodle and Futurice, where he built teams, shaped strategy, and worked closely with executive leadership. Since going solo, he has supported dozens of freelancers and first-time solopreneurs through talks, workshops, 1:1 work, and long-term programs. He is the founder of Solo Accelerator, a curated program for freelancers and professionals building serious solo businesses.
His work focuses on business clarity, decision-making, and building business structures that are realistic, testable, and aligned with how people actually want to work.
Past talks
Is Solopreneurship for You? - What Changes When Freelancers Build a Solo Business
June 12, 2026 10:10
Freelancers are being drawn to solopreneurship as the natural next step. Looking more autonomy, more stability, more control. Most assume it's simply freelancing plus products. In reality, moving from freelancing to running a solo business is more than a simple upgrade, it's a fundamental changes they create value, make decisions and operate.
In this session, Ricardo Brito unpacks what many freelancers underestimate when considering this transition. Instead of focusing on tactics or hype, the talk explores the differences between freelancing and solopreneurship, and why many experienced freelancers fail. when they try to "add products" on top of client work without changing how they prioritise, sell, or decide what actually matters.
People will be guided through what they need to shift, build, decide, to become a solopreneur. Supported by real stories, they will better understand where they are today, what kind of business they may already be building unintentionally, and what would actually need to change if they want to pursue solopreneurship as a next step.