Irene Yu

Gründerin von Rizing, Business- und Leadership-Coach

Irene Yu ist Gründerin von Rizing, einer Coaching-Plattform in Berlin für Karriere-, Gründungs- und Leadership-Coaching, die als Female Entrepreneur Me begann. Sie bringt mehr als zehn Jahre Erfahrung aus KI- und Blockchain-Startups und -Scaleups mit.

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Leveraging PCM For Effective Teamwork In Freelance Projects

Mittwoch, 15. Mai 2024, 10:00 Uhr

Irene Yu is a leadership and career coach who works with a communication model called PCM, the Process Communication Model. At Freelance Unlocked 2024 she presents it as a tool for freelancers: when you know someone's style, she says, you can approach clients and team members better and settle conflicts. She traces the model to a psychologist working with NASA in 1978.

**What the talk covers**

- The six styles, in her words. Thinkers are logical and want data and facts. Persisters are value-driven and speak in opinions ("I believe"). Harmonizers are empathy-driven and respond to inclusive language and appreciation. Promoters are action-driven, energetic and charismatic. Imaginers are inward and visual and need time and clear instructions. Rebels are creative and playful, and she says many freelancers are rebels.
- How to work with each: give thinkers accurate information, persisters clear expectations and goals, harmonizers listening and "we", promoters success stories, imaginers space to reflect, and rebels fun and room to improvise.
- Everyone has all six styles with one or two dominant. She says a style can shift over a career. She herself is a persister who learned to act like a thinker to lead engineers.
- An example conflict: a promoter manager focused on the big picture and a thinker who wants details. She suggests that the promoter brings data and the thinker shares success stories, and that both listen without interrupting and look for common ground.
- Stress changes behaviour, she says: a stressed thinker turns critical, a stressed promoter focuses even more on themselves. Learning this takes practice or a course.

**From the Q&A**

She does not call any style a hindrance for freelancers, and sees the more flexible communicator as the better leader. She worked mostly in Germany and sees differences in directness more than in style by culture.

**Who it's for**

Freelancers who work in teams and want a simple framework for communication.