Is Solopreneurship for You? - What Changes When Freelancers Build a Solo Business

Freelancers are being drawn to solopreneurship as the natural next step. Looking more autonomy, more stability, more control. Most assume it's simply freelancing plus products. In reality, moving from freelancing to running a solo business is more than a simple upgrade, it's a fundamental changes they create value, make decisions and operate.

In this session, Ricardo Brito unpacks what many freelancers underestimate when considering this transition. Instead of focusing on tactics or hype, the talk explores the differences between freelancing and solopreneurship, and why many experienced freelancers fail. when they try to "add products" on top of client work without changing how they prioritise, sell, or decide what actually matters.

People will be guided through what they need to shift, build, decide, to become a solopreneur. Supported by real stories, they will better understand where they are today, what kind of business they may already be building unintentionally, and what would actually need to change if they want to pursue solopreneurship as a next step.