Lucas Chevillard

Freelance Email Marketing & CRM Strategy

Lucas has spent 13 years in CRM and email marketing, including 5 years at Airbnb, where he worked on lifecycle marketing at scale.

He now runs an independent consulting practice, having served 20+ clients across EU and US markets, helping CRM teams increase revenue impact. He's a Customer.io Certified Partner and works across platforms, including Klaviyo, Braze, and Marketo. Over the past year, he's been integrating AI tooling into his consulting delivery, building custom internal tools for clients that used to require dedicated resources.

Upcoming talks

How AI changed what I deliver: From consultant to builder

June 12, 2026 15:30

A year ago, I was a CRM consultant who delivered audits, strategy decks, and implementation roadmaps.
Today I also build systems, both for how I operate and for what I hand to clients. AI is what made that jump possible without writing code.

Behind the scenes, every call now feeds an automated pipeline. Transcripts get processed and routed: to-dos with deadlines to my task tracker, strategic insights to my library, content ideas queued for publishing. One conversation generates outputs that used to take an afternoon.

On the client side, I went from handing over a strategy document to handing over the document plus a working system that the team can run without me. Because AI tooling removed the wall between "here's what you should do" and "here's something that does it."

I'll walk through both shifts with real examples and a practical framework for finding the same gap in your own practice.