Before You Build: The Hidden Power of Testing Your Business Idea

Building is exciting – we get an idea, dive in, and put in the hours to create a product or website. But sometimes, things don’t go as planned: the product doesn’t sell, customers aren’t interested, and frustration sets in.

This is where many freelancers and entrepreneurs go wrong: skipping the critical step of customer discovery. Without testing our assumptions, we risk building something no one wants, wasting both time and money.

In this workshop, Nicola will share how to turn raw ideas into successful ventures by testing assumptions and uncovering real customer needs. You’ll learn practical ways to validate your idea before committing resources, ensuring your solutions solve real problems.